PRIVACY POLICY
At GifPow (https://gifpow.com), we are fully committed to protecting your personal information and upholding your privacy rights. This Privacy Policy is intended to inform you, as a user of our website and services, about how we collect, use, disclose, and safeguard your information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Your trust is important to us, and we have developed this policy to be transparent, clear, and privacy-focused.
1. INTRODUCTION: OUR COMMITMENT TO PRIVACY
GifPow places the highest importance on the confidentiality, integrity, and availability of your personal data. We operate with a privacy-by-design approach and apply robust technical and organizational safeguards to protect your personal information. This Privacy Policy describes our practices relating to the collection, use, and sharing of personal data when you interact with our website, applications, and any services offered via gifpow.com.
2. SCOPE OF POLICY AND ROLE OF DATA CONTROLLER
This Privacy Policy applies to all users, visitors, and customers who access or use the website gifpow.com. GifPow, operating at gifpow.com, is the data controller under applicable privacy laws. As the data controller, we determine the purposes and means of processing your personal data. If you have any questions or concerns about our handling of your data, you can contact us at [email protected].
3. CATEGORIES OF DATA PROCESSED
We collect and process various categories of personal data as outlined below:
a) Usage Data: This includes data about how you use our website, including your IP address, browser type and version, time zone setting, pages viewed, URLs visited, session duration, referral sources, and other diagnostic data.
b) Account Data: When you create an account, we collect identifiable details such as your full name, residential or business address, email address, and telephone number.
c) Profile Data: This includes information you provide about your preferences, product interests, purchase history, behavior, and custom settings within your account.
d) Communication Data: We collect information when you contact us, including help desk inquiries, customer support conversations, feedback submissions, and correspondence history.
e) Technical Data: This includes device identifiers, hardware model, operating system, browser configurations, language preferences, and similar metadata.
f) Transaction Data: Collected when you make a purchase or transaction through gifpow.com. This includes logs of purchased items, billing and delivery address, payment methods (processed securely by third-party payment processors), and related order details.
g) Preference Data: We process your marketing preferences, opt-in/out status, newsletter subscriptions, and interests relevant to advertising or outreach campaigns.
4. LEGAL BASES FOR PROCESSING PERSONAL DATA
GifPow will only process your personal data where permitted by applicable law. The legal grounds for processing include:
– Consent: Where you have actively given permission for specific processing activities.
– Contractual Necessity: Where processing is required to fulfill a contract with you, such as account registration, order fulfillment, or customer service.
– Legal Obligation: Where we need to process personal data to comply with a statutory requirement.
– Legitimate Interests: Where processing is necessary to support our business operations in a way that does not unduly impact your rights or freedoms, such as fraud prevention, internal analytics, or website enhancement.
5. YOUR RIGHTS
Under applicable data protection laws, you have the following rights with respect to your personal data:
– Right of Access: You may request access to the personal data we hold about you.
– Right to Rectification: You may request correction of any inaccurate or incomplete data.
– Right to Erasure: Also known as the “right to be forgotten,” you may request deletion of your data under certain circumstances.
– Right to Restriction: You may request a pause on processing your data where you dispute its accuracy or object to processing.
– Right to Data Portability: You may request a copy of your data in a machine-readable format and, where applicable, have it transmitted to another controller.
– Right to Object: You may object to processing where based on our legitimate interests or for direct marketing.
To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before acting on your request.
6. SECURITY MEASURES
We take your data security seriously and implement appropriate technical and organizational measures, including:
– End-to-end data encryption using industry-standard protocols.
– Role-based access controls to restrict access within internal teams.
– Multi-factor authentication for administrative interfaces.
– Periodic security reviews, vulnerability assessments, and employee privacy training.
– Daily data backups and disaster-recovery procedures to ensure service continuity.
7. INTERNATIONAL DATA TRANSFERS
Where we transfer personal data outside the European Economic Area (EEA) or other regions with data protection laws, we ensure appropriate safeguards are in place. These may include:
– Standard contractual clauses approved by the European Commission.
– Transfers to partners or processors certified under international frameworks such as the EU-U.S. Data Privacy Framework (where applicable).
– Assessments to confirm adequacy of data protection measures in the recipient country.
8. DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal obligations. Generally:
– Usage Data is retained for up to 12 months for analytics and security purposes.
– Account and Profile Data is retained for as long as your account is active and up to 6 years thereafter (or as required by law).
– Communication Data is stored for 3 years following the interaction.
– Transaction Data is retained for a minimum of 7 years for financial compliance.
– Preference Data is retained until you update or revoke your consent.
After the applicable retention period, data is securely deleted or anonymized.
9. COOKIE POLICY
We use cookies and similar tracking technologies to deliver a better user experience. Cookies are small data files stored on your device. The cookies we use include:
– Essential Cookies: Necessary for core site functionality such as account login, shopping cart, and navigation. These cannot be disabled.
– Functional Cookies: Enhance site features and remember user preferences.
– Analytics Cookies: Enable us to understand how users interact with gifpow.com so we can improve performance and design.
– Performance Cookies: Help us monitor system performance and optimize server load and response times.
10. COOKIE MANAGEMENT & COMPLIANCE
In compliance with GDPR and CCPA, we provide a cookie consent mechanism upon your first visit to gifpow.com. You can manage cookie preferences at any time by accessing our Cookie Settings panel or adjusting your browser settings.
You may exercise your right to opt-out of certain tracking (including third-party analytics and advertising) or decline non-essential cookies without affecting core functionality.
CCPA consumers also have the right to opt-out of the “sale” of personal information. Although GifPow does not sell personal data in the conventional sense, we respect Do Not Track signals and provide clear cookie opt-out options.
11. CHILDREN’S PRIVACY
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal data from children. If we become aware that a child under 13 has provided personal data without verifiable parental consent, we will delete the data promptly. If you believe a child has submitted data to gifpow.com, please contact us at [email protected].
12. CHANGES TO THIS PRIVACY POLICY
We may revise this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or evolving technologies. All users will be notified of material changes via website banners, pop-ups, or email notifications where appropriate. Your continued use of gifpow.com following a posted update constitutes acceptance of the revised policy.
We encourage you to review this Privacy Policy periodically to stay informed about our data protection practices.
13. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please do not hesitate to contact us:
Email: [email protected]
Website: https://gifpow.com
We are committed to ensuring full compliance with GDPR, CCPA, and all applicable privacy frameworks, and we welcome any inquiries or feedback about our data practices.